Social Media
It's always been crucial for me to develop my marketing skills. Social Media is such a powerful creative tool for getting new eyes engaged by products and brands.
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I'm currently the Social Media Manager of Arts & Heritage Society at my university. Previously, I've gained social media marketing experience as a Social Media Intern at Gauche Magazine and Ciao Buttercup. In these roles, I helped shape the distinct visual identity of the brands and developed marketing strategies with the Creative Directors.
Arts and Heritage Society
I'm the Social Media Manager of Arts & Heritage Society, one of the University of Edinburgh's new clubs. Our social platforms are crucial tools in raising awareness of the society, generating new membership, and maintaining excitement about events and socials for our members. Our Instagram is our ambassador to the campus, so it's crucial to craft a tone that is both warmly communal and freshly engaging.
Gauche Magazine
Gauche Magazine is a culture magazine that is now distributed via Substack. As Social Media Intern, I collated and published daily a selection of images that cohesively worked to express Gauche's aesthetic: unique, fashionable, distinctive cultural moments.
Ciao Buttercup
I assisted in curating the early digital marketing strategy for Ciao Buttercup as their Social Media Intern. I helped to develop a distinct aesthetic that articulated their products (unwired bras and underwear): soft, feminine, unsexualised, and comfortable.